Archive for Creativity

Nice Finds / Busy Busy

Aug 23, 2010 No Comments by MDavid

Been a crazy week around AR and in my life in general lately. This is the last week of craziness, next week we are launching a few new initiatives – stay tuned and please excuse the low frequency in posts. It’s Monday – here is what is new for this week, some tasty bits I [...]

Creativity, News Read more

A viral horror campaign on Chatroulette

Aug 19, 2010 1 Comment by nQuo

The Last Exorcism – BEST OF Chatroulette reactions Perfect choice of media channel (the Chatroulette undressing hook is genius). Brilliant execution too. Nice job, Lionsgate. Reminded me of the ending to Paranormal Activity, except this time you get to see the audience’s reaction in real-time. The only questionable part is exposing kids (under 18) to these [...]

Creativity, Opinion, Technology Read more

After Hours Athlete

Aug 16, 2010 No Comments

After a World Cup fueled summer of sharp, sweaty and loud ads endorsing the athletes of the world, Puma has flipped the coin and has releases this charming ad showcasing the “After Hours Athlete.” The piece was put together by New York shop Droga5 and directed by Ringan Ledwidge. I particularly like the missed hook [...]

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Guy Walks Across America

Aug 04, 2010 No Comments

Really cool work from production studio Conscious Minds, this video entitled “Guy Walks Across America” is simply just that. Funded by Levi’s, this project is a testament to having an awesome idea and figuring out exactly how to execute it.

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Silver Fish Hand Catch! Old Spice gets Personal.

Jul 15, 2010 1 Comment

It’s been six months since W+K brought on the UK rock star Iain Tait and I’ve been watching closely to see what the Brit would bring to the fine city of Portland. Well, the wait is most certainly over, as Tait in concert with Craig Allen and Eric Kallman put the capstone on their “Man on a Horse” series with personal video responses from Isaiah Mustafa, made in real time, broadcasted at almost live speed.

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Blue Fin Tuna “Entourage”

Jun 29, 2010 No Comments

HBO’s Entourage front man Adrian Grenier is raising awareness about the diminishing Bluefin Tuna population in these new ads from Aero Films and Nylon studios for Oceana.org.

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Luv Deluxe

Jun 25, 2010 No Comments

A 1st Person POV video for Cinnamon Chasers new song – Luv Deluxe – shot by Saman Keshavarz of Saatchi.This is really a beautiful video, love to see good 1st person POV – really is captivating for the viewer, makes the emotions play the heart strings a little heavier.

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Google Search Stories: ‘Graduation’

Jun 24, 2010 No Comments

Another great addition to the Search Stories series by Google, this time featuring a Vietnamese mother, who wants to move to the States provide the best for  her son. The clip couldn’t be released at a better time, when many high school/university students across the world will be graduating and moving on to the next [...]

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Cannes Social Experiements

Jun 22, 2010 No Comments

The 57th Cannes Lions is just stock full of social experiments being put on by a number of agencies. Many of them have built real-time games and entertainment portals to entrance, guide and distract the event goers and those who didn’t have the luck to make it this year.

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Cannes is upon us

Jun 20, 2010 No Comments

Cannes is fully underway, with the kick off weekend just finishing up. Ad-world’s heavyweights are all gathered in the south of France, the celebration is underway.

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