Want to earn a three month fellowship at Ogilvy and go to the Cannes Lions International Advertising Festival in France? Well, then, simply sell us a brick.

That’s the pitch from our colleagues over at OglivyOne. They’ve recently launched a search for the World Greatest Salesperson. The call for entries is simple: send [...]

The Word of Mouth Marketing Association (WOMMA) is holding it’s big brand marketer training event in Chicago – The School of WOM –  and we are taking a bunch of our team out there both to teach and learn. While there are basic sessions, we go for the advanced material and learning from the other [...]

Advertising inside and outside of Facebook is especially important for acquiring new fans who may be new to your brand or your campaign, it catches those who wouldn’t see the promotions in store or on your website. It can seem a bit complicated to new users and I’ve seen people compare it to Google’s keyword advertisements but it’s totally different. This post explains the basics of pricing, targeting, placement, and targeting for Facebook advertising.

One of our fabulous Air Force crew shared this five-minute video with me.  It includes some amazing things that the C-17 transport plane can do in all sorts of weather.  It’s accompanied by a song called “Anytime, Anywhere” which pretty much sums up the mission of the C-17. 
  (This was “our” C-17.)
I’d also like to give a shout-out to [...]

It was only a matter of time before we went from using our phones to call or text friends and plan to meet in a certain location to using our smartphones when we’re in a certain location to find out which of our friends are already there.  Social networking, while already popular online, is one [...]

More photos from Army Day. 
 Just what everyone wants to see.  Marie Manning, trained sniper.  Here I am shooting a WinMag.  I went three for three up to 400 meters on this rifle.
 Hit all six targets on this sniper rifle. Just take a deep breath, blow out, put your target in the crosshairs and pull the [...]

It’s time to add some baggage to the word “like”.

While the conversation rages about Open Graph and Facebook’s new grab to dominate the internet, I’m stuck on the change in semantics. Suddenly we’re being prompted to “like” rather than “become a fan” of posts, pages and other content all over the web. This is more awkward than it might seem. No longer am I a “fan” of Coke or Guitar Hero, I’m now a… “liker”? “One who likes”? When I visit the brand’s page, is that a “Like Page”? Maybe an “Online Community For Likers”? And don’t banner ads seem a tinge bald and desperate when the call to action reads “Like Our Brand!”? It’s a syntactic hornet’s nest. So what is it about that four-letter-word that promotes it to such an integral position everywhere we look online?

A few photos from our final day of the Joint Civilian Orientation Conference. Special thanks for this day goes to the Air Force for providing superb representation of its forces at breakfast and the Army for, well, being the greatest Team at JCOC 79.
 Red Badge of Courage?  Or simply a mark of foolishness?  This is [...]