Agencies Look to Defend Intellectual Property Rights in Reviews

Feb 03, 2010 No Comments by Advertising Age - Latest News

NEW YORK (AdAge.com) — In a move that demonstrates a hardened stance on the issue of intellectual property, the 4A's is urging agency search consultants to adopt contract language that reflects advertising agencies' right to retain creative ideas presented during new-business pitches.



Syndicated News
Advertising Age - Latest News

About the author

The author didnt add any Information to his profile yet

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

No Responses to “Agencies Look to Defend Intellectual Property Rights in Reviews”

Leave a Reply

Sign Up For Our Newsletter!

Syndicated News

Vittel Sports Music Factory TheFWA

Project that started so that Vittel may tie to music. The best music for running and the cycling can be downloaded from the site free of charge. After it moves, the replenishment of the mineral is pressed with Vittel.

The Music Industry Is Dying, But That’s OK.

What everyone is seeing as the downfall of the music industry may actually be its greatest rebirth. In the face of declining sales, the infinite accessibility of the internet has exposed a massive audience to more music then ever. The industry is beginning to adapt to these new, content carnivorous consumers – how, where and when they listen to music has caused massive growing pains over the last year – they are just recently starting to touch the surface on how to monetize these changes.

Honda (Australia): Jazz Packing Hipster Creativity Online - Latest Work

Like the clown thing, but with hipsters and ninjas.

DailyBooth: DailyBooth App Creativity Online - Latest Work

You daily photo-logging just got a whole lot easier.

Weetabix: Marathon Creativity Online - Latest Work

Fiber makes for fast furries.

Random House Publishing: Zombie Survival Guide Scanner Creativity Online - Latest Work

Are you sure your friend isn't a zombie?

Microsoft: Halo: Reach Battle Begins Trailer Creativity Online - Latest Work

Another Reach appetizer.

Digital Invaders TheFWA

Sharing as the melting point of the big ideas. The school allows to discover the next generation of digital talkers that will seed the next status quo of their agencies and brands.

Specsavers: Garage Creativity Online - Latest Work

Kids need glasses too.

Specsavers: Garage Creativity Online - Latest Work

Kids need glasses too.

Bols: Strangely Perfect Peephole Diorama Creativity Online - Latest Work

Take a peek.

Bols: Strangely Perfect Peephole Diorama Creativity Online - Latest Work

Take a peek.

Annamika: Annamika iPad App Creativity Online - Latest Work

Kaleidoscopic.

Sony Vaio: Rocket Project: We Have Liftoff Creativity Online - Latest Work

Up in the air.

Annamika: Annamika iPad App Creativity Online - Latest Work

Kaleidoscopic.