Archive for February 4th, 2010
How Close Is Post-Racial America?
How does the fact of a black man as president affect the attitudes of African Americans — and, by extension, the way they react to advertising these days? A year into Barack Obama’s presidency, several recent surveys have gauged black respondents’ thinking on topics ranging from race relations to personal economic outlook. We take a look at the numbers and at the implications the findings have for marketing to African-American consumers.
Ad Agency’s Super Bowl Party Generates National Attention
You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader.
MaheshParab Dog Training: Bow WOW!
Advertising Agency: Percept /H, India
Creative Director / Art Director / Photographer: Umesh Bhagat
Copywriter: Aman Khan
Published: December 2009








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